Trend Weekly (“we”, “us”, “our”) respects your privacy and is committed to protecting the personal data you share with us. This policy explains what information we collect, how we use it, and what rights you have under UK data protection law, including the UK GDPR and the Data Protection Act 2018.
1. Who we are
Trend Weekly is an independent, UK-focused news and lifestyle publication covering UK news, technology, artificial intelligence, business, lifestyle, entertainment, sports and travel.
2. Information we collect
We collect information in the following ways:
Information you give us directly
- When you use our contact form, we collect your name, email address, the topic you select, and the message you send.
- If you subscribe to a newsletter (where available), we collect your email address.
- If you leave a comment on an article, we may collect your name, email address, and the content of your comment.
Information collected automatically
- Standard technical data such as your IP address, browser type, device type, and general location (country/region level).
- Pages visited, time spent on the site, and referring website, collected through analytics tools.
- Cookies and similar technologies (see Section 6 below).
We do not collect sensitive personal data (such as health, religious belief, or political opinion data) through this site.
3. How we use your information
We use the information we collect to:
- Respond to messages sent through our contact form
- Send newsletters or updates, if you’ve opted in
- Understand how visitors use our site, so we can improve content and site performance
- Detect and prevent spam, abuse, or security issues
- Comply with our legal obligations
We do not sell your personal data to third parties.
4. Legal basis for processing (UK GDPR)
We process your data under one or more of these legal bases:
- Consent: for example, when you submit the contact form or subscribe to a newsletter
- Legitimate interests: for example, using analytics to improve our site, provided this doesn’t override your rights
- Legal obligation: where we’re required to retain or disclose data by law
5. Who we share your information with
We may share limited data with trusted third-party service providers who help us run the site, such as:
- Email delivery services (for newsletters or contact form replies)
- Website hosting and analytics providers
These providers only process data on our instructions and are required to keep it secure. We do not share your data with advertisers for their own marketing purposes without your consent.
6. Cookies
Our site may use cookies to:
- Remember your preferences
- Understand site traffic and usage patterns through analytics
- Support any embedded content (such as videos) from third parties
You can control or disable cookies through your browser settings. Disabling cookies may affect some site functionality. Where required by UK law, we’ll ask for your consent before setting non-essential cookies.
7. How long we keep your data
We retain personal data only for as long as necessary to fulfil the purpose it was collected for:
- Contact form submissions are typically retained for up to 12 months
- Newsletter subscriber data is retained until you unsubscribe
- Analytics data is retained in aggregated or anonymised form where possible
8. Your rights
Under UK data protection law, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Delete your data, in certain circumstances
- Restrict or object to how we process your data
- Withdraw consent at any time, where processing is based on consent
- Data portability, where technically applicable
To exercise any of these rights, please get in touch through our contact form and select “General question” as the topic.
You also have the right to lodge a complaint with the UK’s data protection regulator, the Information Commissioner’s Office (ICO), at ico.org.uk, if you believe your data has been mishandled.
9. Children’s privacy
Trend Weekly is not directed at children under 16, and we do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can remove it.
10. Security
We take reasonable technical and organisational measures to protect your data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
11. Third-party links
Our site may link to external websites. We are not responsible for the privacy practices or content of those sites, and we encourage you to review their own privacy policies.
12. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the top of this page will reflect the most recent revision.
13. Contact us
If you have any questions about this Privacy Policy or how we handle your data, please reach out through our Contact page.